About the Expert

An expert in procurement and commercial management with over 20 years of experience in large national companies, managing a portfolio of up to 30,000 SKUs and a turnover exceeding $1 million per year.

Strategic Management

Developing commercial strategy: assortment, pricing, category development, assortment rotation.
Managing product portfolio; ensuring balance between imports, local manufacturers, and private labels.
Managing a multi-nomenclature assortment (up to 30,000 SKUs).
Ability to work simultaneously with several directions (up to 20+ categories).

Category Management

Development and implementation of nomenclature classifiers, assortment matrices.
Managing the product life cycle.
Optimizing product placement in stores (planogramming), developing and implementing standards.

Finance and Analytics

Planning and controlling turnover, margin, profitability.
Analyzing sales, turnover, product age, developing and implementing measures for optimization.

Negotiations

Conducting large-scale negotiations with suppliers (international and local) - signing contracts, improving terms.
Forming proposals and wholesale sales in non-traditional sales channels.

Additional

Deep knowledge of the market and behavior of key players: ATB, Aurora, Silpo, distributors, network suppliers.
Real cases of profit scaling, margin growth by +15%, turnover reduction by -300 days.
Launching categories and private labels from scratch, building teams, automating processes, and creating systematic department infrastructure.

Personal Qualities

My strength is analytical strategy, commercial intuition, and the ability to transform chaos into controlled efficiency. I know how to achieve results and have real cases of improving negotiation terms up to 3 times. I lead teams without penalties, only with the energy of a shared goal.

Юлія Колле

Юлія Колле

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